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Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages

by In Lee
Save 17% Save 17%
Current price ₹18,850.00
Original price ₹22,620.00
Original price ₹22,620.00
Original price ₹22,620.00
(-17%)
₹18,850.00
Current price ₹18,850.00

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Book cover type: Hardcover
  • ISBN13: 9781466618008
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 518
  • Original Price: GBP 148.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1089 grams
  • BISAC Subject(s): E-Commerce / General

Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.

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