Electronic Commerce und R/3
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Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
Inhaltsangabe: Einleitung: In einer Zeit, in der das Internet immer mehr wächst und für professionelle Anwendungen genutzt wird, kam auch die Firma SAP mit ihrem Erfolgsprodukt R/3 nicht um die Tatsache herum, beides in einer effektiven und gewinnbringenden Weise miteinander zu verbinden, um die durch das R/3-System schon optimierten Geschäftsprozesse noch durchgehender und effektiver zu unterstützen. Das Internet ist für Unternehmen vor allem in den Bereichen Business-to-Business und Consumer-to-Business interessant, während Electronic Commerce in gro em Ausma bisher vor allem mittels EDI nur im Business-to-Business Bereich genutzt wurde. Das World Wide Web legte die Grundlage für das weltweite und multimediale Präsentieren, Verkaufen und Anbieten von Produkten bzw. Serviceangeboten selbst für kleine Unternehmen. Zwar verlangt das junge Medium Internet im Vergleich zu den bisherigen Medien neuartige Anforderungen an das Marketing und Management, aber bietet im gleichen Zuge auch völlig neue Möglichkeiten. Viele Unternehmen leisteten in den letzten Jahren Pionierarbeit und wagten sich in kleinen Schritten an das Internet heran, was eine wachsende Anzahl von Web-Seiten und auch ein steigendes Interesse von privaten Benutzern zur Folge hatte. Mit zunehmender Popularität wird es für Unternehmen noch attraktiver, um beim Electronic Commerce dabei zu sein. Weltweite virtuelle Präsenz, das Gewinnen von neuen Kunden, das verbesserte Anbieten von Serviceleistungen für Kunden und Geschäftspartner, Vertrieb durch das Internet, Verbessertes Marketing oder eine allgemeine Optimierung des Informationsflusses sind nur ein paar Beispiele der Vorteile, weshalb sich Unternehmen für eine Internet-Aktivität entscheiden. Obwohl aber nur 13% aller deutschen Unternehmen die Internet-Dienste in die Geschäftsprozesse voll integriert haben, glauben rund 40%, dass das Internet die Geschäftsprozesse gut oder sehr gut unterstützt. So kann etwa das Internet für EDI in vielen Bereichen genutz
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