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Electronic Mall: Banking Und Shopping in Globalen Netzen by Beat Schmid, Richard Dratva, Christoph Kuhn

Electronic Mall: Banking Und Shopping in Globalen Netzen

by Beat Schmid , Richard Dratva , Christoph Kuhn
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Book cover type: Paperback
  • ISBN13: 9783322848123
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vieweg+teubner Verlag
  • Publisher Imprint: Vieweg+teubner Verlag
  • Publication Date:
  • Pages: 352
  • Original Price: EUR 51.39
  • Language: German
  • Edition: Softcover Repri
  • Item Weight: 567 grams
  • BISAC Subject(s): Engineering (General)

Das im vorliegenden Buch beschriebene Konzept eines Telebanking-und Tele shopping systems wurde im Kompetenzzentrum TeleCounter erarbeitet, das;m Rahmen des Forschungsprogramms Informationsmanagement an der Hochschule St. Gallen (1M HSG) durchgefiihrt wurde. Die prototypisch implementierte Losung tragt den Namen TeleCounter. Sie hat zuerst eine neue Generation eines Telebanking-Systems zum Ziel gehabt. Eine Pramisse fiir den Bereich Telebanking besteht darin, dass eine zeitgemasse Lo sung multibankfahig sein muss, d' aus Sicht der Kunden aIle seine Dienstleister im Retailgeschaft "unter einem Dach" vereinigen muss. Weiter muss die Palette der elektronisch angebotenen Dienstleistungen moglichst reichbaltig sein, hangt doch der Erfolg einer Telebanking-Losung wesentlich von der Zahl der teiIneh menden Kunden abo Aus diesem Grund wurde eine reine Telebanking-Losung auch sehr rasch verworfen: Weitere Dienstleistungen sollen die Attraktivitat fUr den Kunden erhohen. Neben Bankinformationen und Beratungsdiensten im Ban kumfeld sind weitere Dienste notig, urn die Migration des Privat- und kleinen Firmenkunden zur Nutzung telematischer Dienste zu fOrdem. Dazu drangen sich Informations- und Bestelldienste im Nicht-Bankbereich und eigentliche Tele shopping-Moglichkeiten auf. TeleCounter bietet dem Kunden zudem in seiner Basisinfrastruktur ein Message Handling System an, d. h. einen elektronischen Briejkasten. 1m vorliegenden Buch sind die wesentlichen Elemente der erarbeiteten Losung beschrieben. Auch wenn es schwierig oder unmoglich ist, ein interaktives System durch blosse Beschreibung zu vermitteln, hoffen die Autoren dennoch, wichtige Erkenntnisse, die sie im Verlaufe ihrer Arbeit gewonnen haben, aufzeigen zu konnen. Die Projektergebnisse wurden Anfang 1995 im Rahmen des Wettbe werbs "Technologiestandort Schweiz" ausgezeichnet."

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