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Electronic Marketing and the Consumer

by Robert A. Peterson
Save 17% Save 17%
Current price ₹11,111.00
Original price ₹13,334.00
Original price ₹13,334.00
Original price ₹13,334.00
(-17%)
₹11,111.00
Current price ₹11,111.00

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Book cover type: Paperback
  • ISBN13: 9780761910701
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 208
  • Original Price: USD 116.0
  • Language: English
  • Edition: N/A
  • Item Weight: 345 grams
  • BISAC Subject(s): General

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the

Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and smart cards'.

Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

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