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Elektronische Business-to-Business-Marktplätze - Entwicklungsstand und Perspektiven by Weber, Steffen

Elektronische Business-to-Business-Marktplätze - Entwicklungsstand und Perspektiven

by Steffen Weber
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Book cover type: Paperback
  • ISBN13: 9783867465380
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Examicus Verlag
  • Publisher Imprint: Examicus Verlag
  • Publication Date:
  • Pages: 134
  • Original Price: GBP 56.5
  • Language: German
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): Management

Diplomarbeit aus dem Jahr 2001 im Fachbereich BWL - Sonstiges, Note: 1, Fachhochschule Erfurt, Sprache: Deutsch, Abstract: Die vorliegende Arbeit soll den Entwicklungsstand und die Perspektiven von elektronischen B2B-Marktplätzen aufzeigen. Zunächst wird auf Vorläufer dieser Konzeption eingegangen. Anschlie end erfolgt eine Auseinandersetzung mit dem in jüngster Zeit häufig gebrauchten Begriff B2B-Marktplatz. Die Nutzeffekte der MP für die Unternehmen werden nachfolgend erläutert. Danach stehen Design und Funktionsweise dieser Konzeption im Mittelpunkt. Dabei werden Möglichkeiten einer Klassifizierung und vor allem die Transaktionsmechanismen detailliert beschrieben. Die Präsentation von aktuellen Zahlen und Fakten zum Marktumfeld der MP schlie t sich an. Hierbei sollen u.a. die MP-Aktivitäten speziell in der Konsumgüterbranche näher beleuchtet werden. Welche Faktoren wesentlich den Erfolg eines MP bedingen, wird danach aufgezeigt. Die "zusätzlichen Services" die sich laut Expertenmeinungen zu bedeutenden Erfolgskomponenten von MP entwickeln, werden anschlie end einer umfassenden Analyse unterzogen. In diesem Rahmen wird eine empirische Erhebung unter in Deutschland aktiven MP durchgeführt, deren Aspekte in einem Kapitel ausführlich beschrieben werden. Die Perspektiven dieser Konzeption werden abschlie end zusammenfassend dargestellt.

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