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Elektronische Marktplätze by Noack, Sascha

Elektronische Marktplätze

by Sascha Noack
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Book cover type: Paperback
  • ISBN13: 9783638771221
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Languages / General

Studienarbeit aus dem Jahr 2002 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,7, Hochschule Pforzheim (Wirtschaftsinformatik), Veranstaltung: Managementseminar, Sprache: Deutsch, Abstract: Nach dem Ende des New-Economy-Hypes und zahlreichen Pleiten auch im Bereich der elektronischen Marktpl tze sind diese trotzdem ein wichtiger Bestandteil im B2B-Handel geworden. Im Vordergrund steht eine automatisierte Unterst tzung der Teilnehmer bei der Anbahnung und Abwicklung von Gesch ften. Die Hausarbeit befasst sich zun chst mit den Begriffen "E-Commerce" und "Elektronische Marktpl tze" um dann in Kapitel 3 detailliert auf die Erscheinungsformen und Auspr gungen von elektronischen M rkten einzugehen. Ein wichtiger Aspekt ist die Sicherheit bei der Anbahnung und Abwicklung von Gesch ften ber das Internet, da hier oft gesch ftskritische Daten ber ffentliche Netze bertragen werden. In Kapitel 4 werden verschiedene Sicherheitsanforderungen an einen Marktplatz abgehandelt. Ein wichtiger Erfolgsfaktor f r das berleben eines Online-Marktplatzes sind sicher die integrierten Zusatzleistungen (eServices), welche am Beispiel der Zahlungsabwicklung in Kapitel 5 erkl rt werden. In Kapitel 6 wird der Marktplatz SupplyOn, der im Jahre 2000 von und f r die Automobil- Zuliefererindustrie ins Leben gerufen wurde, genauer betrachtet. Auf die Chancen/ Risiken sowie die strategischen Erfolgsfaktoren elektronischer Marktpl tze wird im Rahmen einer weiteren Hausarbeit eingegangen.

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