Eliminate the Competition: The Business and Art of Aesthetic Practice

Name: Eliminate the Competition: The Business and Art of Aesthetic Practice
Brand: Amphora Publishing
SKU: 9798990811102
Price: 1862.0 INR
Availability: InStock

by John Zannis

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ISBN13: 9798990811102
Binding: Paperback
Subject: N/A
Publisher: Amphora Publishing
Publisher Imprint: Amphora Publishing
Publication Date: May 23, 2024
Pages: 176
Original Price: USD 19.95
Language: English
Edition: N/A
Item Weight: 245 grams
BISAC Subject(s): Personal Success

About The Book

As a business owner, sometimes competition really sucks. You work your butt off, spend a ton on advertising, dedicate yourself to excellence, and then someone else does the same thing. . . only for a lower price. So, you work harder, run a sale, mark down your prices, and gain some new attention until every similar business in your market has raced to the bottom and your margins are barely capable of sustaining you. There is a much better way! It's the way all superior companies defy the odds and become the leader in their sector. It's why many try to compete, but there is only one Apple, or Nike. Their strategy is to become not only the market leader, but the only viable option in the minds of millions of consumers. Those companies have no competition. Learn how the Eliminate the Competition strategy can lead you to unparalleled growth and profits. Dr. Zannis's FINESSE system for eliminating competition can be applied to any business. The examples in this book specifically show how to do it in the aesthetic medicine and medical spa industry. He teaches you to be the best in every area of your business, create a remarkable brand, market like a digital wizard, offer a unique experience and unmatched customer service. Your reputation will emerge as the only aesthetic practice worth visiting!

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