You've read the books, taken the programs, and been coached on what to do.
So why are you still not doing it?
I didn't write this book to inform you, entertain you, or impress you. I wrote it for one reason, to eliminate your most expensive habit-your excuses.
Your excuses hurt you in two very real ways:
- They justify doing what you know you shouldn't do and say what you shouldn't say, thus costing you time and limiting your future.
- They also stop you from doing what you know you should do to improve your life.
That's how excuses slowly and quietly steal your time, money, health, relationships, and the life you want to live.
This book makes something clear most people avoid. You don't have a time, money, capability, knowledge, strategy, or motivation problem. You have an excuse problem. And until that's solved nothing changes.
Unlike most personal development books, this one won't motivate you, It will get you to do what your excuses won't allow you to do.
With my clients, after a 1-hour planning session, within 48 hours they begin doing more in one week than they did the previous three months, and in one case the previous year-as they:
- Take control of their body and health
- Follow through on outreach, sales, posting, and marketing
- Launch projects their excuses prevented
- Ask for what they want in sales, with clients, and in personal relationships
- Say "no" when it's in their best interest
Not because they learned something new... Because they stopped obeying their excuses.
Author's StoryOn January 1, 2025, after six months of testing, a cancer diagnosis, a year of treatment, and the side effects, I became a cancer survivor-but I still felt like crap. Then, on April 22, 2025, I made a decision: "I kicked cancer's ass."
In that moment, my mindset changed from using cancer as an excuse... to using it as a reason to stop negotiating with my excuses.
At the time, I had no money, no clients, and no safety net.
One year later, this book exists for one reason: To show you what's possible when excuses are no longer in control.
What I learned from my cancer journey
Cancer doesn't destroy your life overnight. It spreads quietly until it takes everything.
Excuses work the same way, slowly killing the life you could create.
Cancer doesn't go away on its own. It must be eradicated.
Your excuses are no different. They must be eliminated.
In this book, you'll discover:
- Why your excuses feel real-and why they win
- How your past created the excuses that keep you safe
- The "protection mechanism" behind your excuses
- How excuses control your thoughts, choices, actions, words, questions, and results
- Why excuses create struggle, mediocrity, and regret
- How to eliminate your excuses and execute daily
This book is a force multiplierWhen you finish, one of two things will be true:
You will understand your excuses better... and continue to live under them
Or
You will eliminate them and Boldly, Consistently, and Effectively execute the behaviors that create the life you truly want to live.
Then model it for those you parent, love, and lead.
My name is Mark A. Dulaney, and I want to be your Personal Drill Sergeant.
I will help you in three ways:
- I won't give you orders - I will get you to obey your own orders
- Turn your most expensive habit: Excuses
Into your most profitable skill: Bold, Consistent, and Effective Execution - Create the life you truly want to live with the income, health, wealth relationships, family, security, and peace of mind you've always wanted
Let me help you do those three things, starting with this book.
