Email and Commercial Correspondence: A Guide to Professional English

Name: Email and Commercial Correspondence: A Guide to Professional English
Brand: Springer
SKU: 9781493906345
Price: 2056.0 INR
Availability: InStock

by Adrian Wallwork

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ISBN13: 9781493906345
Binding: Paperback
Subject: N/A
Publisher: Springer
Publisher Imprint: Springer
Publication Date: June 20, 2014
Pages: 164
Original Price: EUR 27.99
Language: English
Edition: 2014
Item Weight: 268 grams
BISAC Subject(s): Language Experience Approach, Management Science, and General

About The Book

From the Back Cover

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.

Some of the key guidelines covered include:

Write meaningful subject lines - otherwise recipients may not even open your mail.
Always put the most important point in the first line - otherwise the reader may not read it.
Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!
Be a little too formal than too informal - you don't want to offend anyone.
If you have two long important things to say, say them in separate emails.
Give clear instructions and reasonable deadlines.
If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.
Empathize with your recipient's busy workload.
Never translate typical phrases literally - learn equivalent phrases.

The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

Adrian Wallwork is the author of over 30 books aimed at helping non-native English speakers to communicate more effectively in English. He has published 13 books with Springer Science+Business Media.

Other books in this Professional English series:

CVs, Resumes, and LinkedIn

User Guides, Manuals, and Technical Writing
Meetings, Negotiations, and Socializing

Presentations, Demos, and Training Sessions

Telephone and Helpdesk Skills

About The Author

Wallwork, a native English speaker from the UK, has 25 years of experience teaching English at various IT companies in Pisa, Italy. He has published 13 books with Springer Science+Business Media.

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