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Embodied Metaphors in Film, Television, and Video Games: Cognitive Approaches

by Kathrin Fahlenbrach
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Current price ₹14,111.00
Original price ₹21,709.00
Original price ₹21,709.00
Original price ₹21,709.00
(-35%)
₹14,111.00
Current price ₹14,111.00

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Book cover type: Hardcover
  • ISBN13: 9781138850835
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 314
  • Original Price: GBP 170.0
  • Language: English
  • Edition: N/A
  • Item Weight: 613 grams
  • BISAC Subject(s): Media Studies, Film / General, and Aesthetics

In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which strategically "sell" their products by addressing their viewers' immediate, reflexive understanding through pictures, sounds, and language. This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of those moving images.

Kathrin Fahlenbrach is Professor of Film and Media Studies at the University of Hamburg, Germany

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