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Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments

by Christopher O. Gekonge
Save 17% Save 17%
Current price ₹16,797.00
Original price ₹20,157.00
Original price ₹20,157.00
Original price ₹20,157.00
(-17%)
₹16,797.00
Current price ₹16,797.00

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Book cover type: Hardcover
  • ISBN13: 9781466645707
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 391
  • Original Price: GBP 132.0
  • Language: English
  • Edition: N/A
  • Item Weight: 894 grams
  • BISAC Subject(s): Development / Economic Development

Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.

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