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Emerging Trends in Business: An Interdisciplinary Approach by Mehmet Baykal, Halim Kazan

Emerging Trends in Business: An Interdisciplinary Approach

by Mehmet Baykal , Halim Kazan
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Book cover type: Paperback
  • ISBN13: 9783631744697
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W
  • Publication Date:
  • Pages: 174
  • Original Price: USD 67.0
  • Language: English
  • Edition: New ed
  • Item Weight: 236 grams
  • BISAC Subject(s): Corporate & Business History

This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.

Halim Kazan is full professor in the area of production management and quantitative analysis. His academic research interest is in quantitative analysis focusing on production management.

Mehmet Baykal studied in the Department of Business at the Faculty of Economics and Administrative Sciences of Ankara Gazi University. He holds a Ph.D. in business and has business and consulting experience. His research interests include technology-integrated marketing, e-business development and online marketing.

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