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Emotion-Driven Innovation: A Methodology To Envision Emotion-Focused New Product Ideas by Teresa Alaniz

Emotion-Driven Innovation: A Methodology To Envision Emotion-Focused New Product Ideas

by Teresa Alaniz , Stefano Biazzo
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Book cover type: Paperback
  • ISBN13: 9783031498794
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 188
  • Original Price: EUR 59.99
  • Language: English
  • Edition: N/A
  • Item Weight: 298 grams
  • BISAC Subject(s): Management

Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions.

Teresa Alaniz works as the Director of Design Delivery and Strategist at NiEW, an internationally award-winning Boutique Advisory firm based in Italy. She assists companies of various sizes, from small businesses to corporate entities, in their digital transformation. Her approach involves applying design methodologies across a range of sectors, including government entities, traditional businesses, and rising startups, to help them succeed in competitive markets through tailored consultancy. Teresa received her Ph.D. in Management Engineering from the University of Padua, Italy. Her research focused on developing a process for envisioning emotion-focused new product ideas. She also holds an MSc in Industrial Design from the University of Porto, Portugal. Prior to this experience, she was a Professor at the Monterrey Institute of Technology and Higher Education in Mexico, teaching courses in creativity and innovation, user experience, and entrepreneurship.

Stefano Biazzo is Professor of Innovation Management at the University of Padua (Italy). He has published extensively both in national and international journals on product innovation and organizational innovation issues. Stefano Biazzo has over 20 years of experience in organizational change management, focusing on developing and disseminating concepts, methodologies, and tools to enhance firm performance through the adoption of innovation and foster continuous improvement. He has recently published with Springer "Product Innovation: Intelligence, Discovery, Development" (with Professor Roberto Filippini) and "Digital Business Models for Industry 4.0" (with Professor Carlo Bagnoli et al.).


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