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Emotionen im Marketingkontext. Werbepsychologie by Kunze, Else

Emotionen im Marketingkontext. Werbepsychologie

by Else Kunze
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Book cover type: Paperback
  • ISBN13: 9783668877276
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 19.9
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Mediadesign Hochschule für Design und Informatik GmbH Berlin, Sprache: Deutsch, Abstract: Mit dieser Hausarbeit soll die Bedeutung der Kundenemotionen für geplante Marketingma nahmen von Unternehmen untersucht werden. Dabei wird erklärt, wie Emotionen auf Kundenseite entstehen können und wie sich Unternehmen diese zu Marketingzwecken zunutze machen können. Im zweiten Kapitel dieser Hausarbeit werden Emotionen definiert. Das dritte Kapitel ist in zwei Sub-Kapitel aufgeteilt und zeigt auf, das Emotionen im Marketing genutzt werden können, um die Konsumenten zu beeinflussen. Das erste Sub-Kapitel 3.1 beschäftigt sich mit der Relevanz von Emotionen im Marketing und der Verbindung Emotionen mit Marketing. Im Zuge dessen wird auch der Marketing-Begriff definiert. Das zweite Sub-Kapitel 3.2 widmet sich der klassischen und emotionalen Konditionierung und zeigt auf, wieso Letztere für das Marketing von bedeutsamer Wichtigkeit ist. Au erdem wird erklärt, wie sich emotionale Konsumerlebnisse vermitteln lassen. Kapitel vier beinhaltet das Fazit, bevor im fünften Kapitel das Literaturverzeichnis folgt.

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