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Employer Branding. Definition, Entwicklung und Aktualität by Anonymous

Employer Branding. Definition, Entwicklung und Aktualität

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783346946720
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: USD 22.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2023 im Fachbereich Führung und Personal - Employer Branding, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Hamburg, Sprache: Deutsch, Abstract: Employer Branding hat in den letzten Jahren zunehmend an Bedeutung gewonnen und ist zu einem zentralen Thema für Unternehmen geworden, die im globalen Wettbewerb, um qualifizierte Mitarbeiter, erfolgreich sein möchten. Angesichts des Fachkräftemangels und der damit verbundenen steigenden Ansprüche der Arbeitnehmer an ihren Arbeitgeber ist es für Unternehmen von entscheidender Bedeutung, potenzielle Mitarbeiter von sich zu überzeugen, um diese langfristig zu binden sowie bestehende Mitarbeiter nicht an die Konkurrenz zu verlieren. Dabei hilft es, eine starke Arbeitgebermarke zu entwickeln und diese zu pflegen. Ausgehend davon befasst sich diese Hausarbeit mit der Definition des Konzepts Employer Branding, seiner Entwicklung in den vergangenen Jahrzehnten sowie der Strategie, um diese Thematik in einem Unternehmen zu etablieren, des Weiteren wird auf ein Beispiel eingegangen, in welchem Employer Branding bereits gut funktioniert. Der Arbeitsmarkt und die Arbeitsbedingungen verändern sich stetig. Employer Branding wird immer wichtiger, um qualifizierte Mitarbeiter anzuziehen, zu halten und zu motivieren. Dadurch ist es ein hochaktuelles Thema in der heutigen Arbeitswelt. Unternehmen konkurrieren um qualifizierte Mitarbeiter und suchen nach Möglichkeiten, sich als attraktiven Arbeitgeber zu positionieren. Zudem möchte der Autor verstehen, wie Arbeitnehmer Arbeitgeber wahrnehmen und welche Faktoren ihre Entscheidungen bei der Wahl eines Arbeitsplatzes beeinflussen. Die Analyse von Motivationen, Werten, Erwartungen und Präferenzen der Arbeitnehmer ermöglicht es, die Wirksamkeit von Employer Branding-Ma nahmen nachvollziehen zu können und gezielte Strategien zur Mitarbeiterbindung zu entwickeln.

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