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Employer Branding in Unternehmen by Anonym

Employer Branding in Unternehmen

by Anonym
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Book cover type: Paperback
  • ISBN13: 9783346757340
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 32
  • Original Price: USD 13.9
  • Language: German
  • Edition: N/A
  • Item Weight: 55 grams
  • BISAC Subject(s): Human Resources & Personnel Management

Einsendeaufgabe aus dem Jahr 2022 im Fachbereich Führung und Personal - Employer Branding, Note: 1,0, SRH Fernhochschule, Sprache: Deutsch, Abstract: Der aktuell herrschende Fachkräftemangel sorgt dafür, dass Unternehmen sich zunehmend mit personalrelevanten Herausforderungen auseinandersetzen müssen. Hinzu kommt die sich stetig weiterentwickelnde Technik, der wachsende Wettbewerb, Veränderungen innerhalb der Gesellschaft sowie der Wertewandel. Stellenanzeigen von Unternehmen werden immer öfters im Internet und nur noch selten in lokalen Zeitungen ausgeschrieben. Dadurch entstehen eine zunehmende Arbeitsmarkttransparenz und ein hoher Konkurrenzdruck. Arbeitssuchende können binnen weniger Klicks freie Jobangebote finden und diese miteinander vergleichen. Positive wie negative Bewertungen, aber auch sämtliche Informationen über den Arbeitsgeber lassen sich leicht einsehen und sorgen dafür, dass sich die vom Arbeitgeber angebenden Arbeitsbedingungen mit den tatsächlichen leicht überprüfen lassen. Etablierte Arbeitgeberbewertungsplattformen wie bspw. "kununu" sorgen für eine authentische Darstellung eines Arbeitgebers anhand von Bewertungen, Gehaltsdaten und Firmenkulturbewertungen.

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