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Encyclopedia of Creativity

by Mark A. Runco
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Current price ₹28,728.00
Original price ₹47,880.00
Original price ₹47,880.00
Original price ₹47,880.00
(-40%)
₹28,728.00
Current price ₹28,728.00

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Book cover type: Hardcover
  • ISBN13: 9780123750396
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Academic Press
  • Publisher Imprint: Academic Press
  • Publication Date:
  • Pages: 1384
  • Original Price: USD 525.0
  • Language: English
  • Edition: 2nd Ed.
  • Item Weight: 4423 grams
  • BISAC Subject(s): General, Encyclopedias, and Pharmacology

The first edition of the successful Encyclopedia of Creativity, Two Volume Set served to establish the study of creativity is a field in itself. Now completely updated and revised in its second edition, coverage encompasses the definition of creativity, the development and expression of creativity across the lifespan, the environmental conditions that encourage or discourage creativity, creativity within specific disciplines like music, dance, film, art, literature, etc., the relationship of creativity and mental health, intelligence, and learning styles, and the process of being creative. This reference also appeals to a lay audience with articles specifically on the application of creativity to business settings. Available online via ScienceDirect and in limited print release.

Pritzker, Steven R.: - Steven Pritzker, Psychology/Creativity Studies Faculty, Saybrook University, Pasadena, CA, USA

Steven Pritzker received his Ph.D.in Educational Psychology from the University of Southern California. He taught Writing and Creativity and Writing at UCLA Extension and Foothill College and Educational Psychology at USC. Steven was a Professor for 17 years at Saybrook University where he founded and was Director of the Creativity Studies Certificate and the Creativity Studies Masters and Doctoral Specializations. He is still on the faculty there and has guest lectured at universities and spoken at conferences in many countries.

Steven's research has dealt with creativity and writing in television; collaborative creativity in writing and business; creativity and spirituality; audience flow; the effect of alcohol on creativity; comedians and longevity and the creative process in high achieving writers.
Dr. Pritzker is Past President a Fellow of Division 10 of The American Psychological Association (Psychology of Creativity, Aesthetics and The Arts). He also served on the Educational Coalition of the American Psychological Association where he was commissioned to be Executive Producer of the video Creativity in the Classroom which is among the top ten most viewed videos released by APA. He also developed this into a Continuing Education Module for psychologists and teachers.

Steven worked in network television where he was a Writer and/or Executive Story Editor, Producer, Supervising Producer or Executive Producer on over 200 network television shows. His credits include writing episodes of the Emmy winning Mary Tyler Moore Show and Room 222. He is a lifetime member of the Writers Guild of America. His background in the business world includes experience in marketing, advertising, training, and consulting. He has presented seminars regarding business and creativity.

Steven was Humor Editor and a write for Psychology Today magazine and Editor-in-Chief of the first edition of The Encyclopedia of Creativity published in 1999 as well as the second edition published in June 2011.

Runco, Mark A.: - Mark Runco, Director of Creativity Research & Programming, Southern Oregon University, Ashland OR, USA

Mark Runco earned his Ph.D. in cognitive psychology from the Claremont Graduate School in California and has studied creativity ever since. He is currently a Director of Creativity Research & Programming, Southern Oregon University, Ashland OR, USA He began his teaching career as an assistant professor of psychology at the University of Hawaii, Hilo. He then taught at Cal State Fullerton for 22 years. He was also an adjunct professor at the Norwegian School of Economics and Business Administration for nearly 15 years and lectured regularly at Universidad de Cantabria in Spain and Shaanxi Normal University in Xi'an, China. He is a distinguished consulting faculty member at the Saybrook Graduate University in San Francisco and remains on the University of Georgia Graduate Faculty
Mark developed nine seminars on creativity, including "Creativity: What It Is and What It Is Not," "The Assessment of Creativity," "Creative Cognition," and "Social Contexts for Creativity." He is Fellow and past president of Division 10 (Psychology, Art, Creativity, and Aesthetics) of the American Psychological Association.
Mark also founded the Creativity Research Journal, which he still edits, along with two new journals: Business Creativity and the Creative Economy, and the Journal of Genius and Eminence. In 2010, Mark published the "rCAB" (Runco Creativity Assessment Battery), a comprehensive battery of tests for the assessment of creativity. He has published over 300 articles, chapters, and books on creativity, its measurement and enhancement. His textbook Creativity: Theories and Themes: Research, Development, and Practice has been translated into 10 languages. The 3rd edition will be published in 2020. He also was an Editor-in-Chief of the Encyclopedia of Creativity, which was published in 1999 and the second edition, which was published in 2011.

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