Engineered, Not Hoped For.

Name: Engineered, Not Hoped For.
Brand: Engineered by Dre
SKU: 9798995410713
Price: 3603.0 INR
Availability: InStock

by André Franklin

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ISBN13: 9798995410713
Binding: Hardcover
Subject: N/A
Publisher: Engineered by Dre
Publisher Imprint: Engineered by Dre
Publication Date: March 20, 2026
Pages: 164
Original Price: USD 49.99
Language: English
Edition: N/A
Item Weight: 808 grams
BISAC Subject(s): Entrepreneurship

About The Book

Most people hope their clothing brand works. This book makes sure it does.

Engineered, Not Hoped For is a no-nonsense, step-by-step guide to building a real clothing brand from scratch - written by Andr� Franklin, founder of Engineered By Dr�, a brand that generated over $1 million in revenue in its first year.

This is not a motivational book. This is a blueprint.

Across 87 chapters of actionable content, Andr� breaks down every phase of the brand-building process - from mindset and manufacturing to advertising and AI. You'll learn how to find the right manufacturers, build professional tech packs, structure your business, run high-converting ads, leverage artificial intelligence to work smarter, and scale without guessing.

Most aspiring brand owners fail not because they lack passion - but because they lack a system. This book gives you the system. The exact process, tools, and frameworks used to go from idea to seven figures - documented, organized, and handed to you chapter by chapter.

Whether you're just starting out or you've been stuck trying to figure out the next step, Engineered, Not Hoped For meets you where you are and moves you forward. No fluff. No theory. No hoping.

Just engineering.

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