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English Language Ideologies in Korea: Interpreting the Past and Present

by Jinhyun Cho
Save 35% Save 35%
Current price ₹6,610.00
Original price ₹10,169.00
Original price ₹10,169.00
Original price ₹10,169.00
(-35%)
₹6,610.00
Current price ₹6,610.00

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Book cover type: Paperback
  • ISBN13: 9783319865324
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 181
  • Original Price: EUR 89.99
  • Language: English
  • Edition: Softcover Repri
  • Item Weight: 292 grams
  • BISAC Subject(s): Language Experience Approach, Educational Policy & Reform / General, and Linguistics / Sociolinguistics

From the Back Cover
This volume critically examines the phenomenon of "English fever" in South Korea from both micro- and macro-perspectives. Drawing on original research and rich illustrative examples, the book investigates two key questions: why is English so popular in Korea, and why is there such a gap between the 'dreams' and 'realities' associated with English in Korea? These questions are explored through the eyes of English-Korean translators and interpreters, who represent the professional group most intensely engaged in the zeal for English language mastery. Macro-perspectives focus on historical factors leading to the rise of English, with English-Korean translation and interpreting as a key theme. Micro-perspectives explore the dreams that individuals attach to English and the ways in which they imagine it can transform their lives, and contrast these dreams with the stark realities felt on the ground. The gaps between these dreams and realities are explored from various angles, which include commodification, gender and neoliberalism. The book thus offers fresh insights on how the phenomenon of "English fever" has been created, reproduced, and sustained from both historical and contemporary viewpoints.

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