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Enhancing and Predicting Digital Consumer Behavior with AI by Thomas Heinrich Musiolik

Enhancing and Predicting Digital Consumer Behavior with AI

by Thomas Heinrich Musiolik , Raul Villamarin Rodriguez , Hemachandran Kannan
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Book cover type: Paperback
  • ISBN13: 9798369354421
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 472
  • Original Price: GBP 300.2
  • Language: English
  • Edition: N/A
  • Item Weight: 1085 grams
  • BISAC Subject(s): Consumer Behavior

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

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