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Enterprise Operational Optimization and Risk Management in an Omnichannel Context by Limeng Chai

Enterprise Operational Optimization and Risk Management in an Omnichannel Context

by Limeng Chai
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Book cover type: Hardcover
  • ISBN13: 9789819504886
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 220
  • Original Price: USD 169.99
  • Language: English
  • Edition: N/A
  • Item Weight: 486 grams
  • BISAC Subject(s): Finance / Financial Risk Management

Chapter 1. Introduction.- Chapter 2. The definition of Omnichannel, Enterprise risk management, BOPS, Community group buying, digital transformation etc.- Chapter 3. Pricing strategy for B&M store considering consumer showroom behavior in a dual-channel supply chain.- Chapter 4. Pricing strategies for O2O business model considering service spillover and power structures.- Chapter 5. Pricing and ordering strategies of fashion products considering consumer regret effect.- Chapter 6. Sustainable Usage Intention of BOPS with Channel Integration Quality.- Chapter 7. Sustainable Usage Intention of BOPS with Consumer Personality Trait.- Chapter 8. Research on optimization strategy of community group-buying operation from dual perspective.- Chapter 9. Research on intelligent level evaluation and optimization of modern logistics enterprises from the perspective of big data.- Chapter 10. Analysis and evaluation of the digital transformation path of enterprises in the context of new retail - Taking Jingdong and Uniqlo as examples.

Limeng Chai, Ph.D. in Management, is a researcher at Soochow University in China. Her research focuses on omni-channel operation management, sustainable supply chain management, artificial intelligence and risk management.

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