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Entertainment Operations: Project Management and Platforms in Media-Based Entertainment

by Jennifer Chandler
Save 12% Save 12%
Current price ₹18,552.00
Original price ₹21,120.00
Original price ₹21,120.00
Original price ₹21,120.00
(-12%)
₹18,552.00
Current price ₹18,552.00

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Book cover type: Hardcover
  • ISBN13: 9781793577177
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Cognella Academic Publishing
  • Publisher Imprint: Cognella Academic Publishing
  • Publication Date:
  • Pages: 254
  • Original Price: GBP 166.95
  • Language: English
  • Edition: N/A
  • Item Weight: 753 grams
  • BISAC Subject(s): N/A

Entertainment Operations: Project Management and Platforms in Media-Based Entertainment helps students learn how to apply management theories to media-oriented industries, including film, music, and video games, among others.

The book is divided into three units. Unit I provides students with a brief history of projects in media-based entertainment and presents key principles of project management. The readings in Unit II help students understand the business and economic impact of entertainment, as well as the operations and transformational processes that create value and competitive advantage within the industry. In Unit III, students learn how to apply relevant management theories to time-sensitive, fast-paced, rapid multi-product release businesses.

Entertainment Operations is an enlightening and contemporary resource for courses in entertainment operations and management.

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