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Entrepreneuriat Et Stratégie by Jaouen-A

Entrepreneuriat Et Stratégie

by Jaouen-A
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Book cover type: Paperback
  • ISBN13: 9786131549182
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 96
  • Original Price: GBP 33.0
  • Language: French
  • Edition: N/A
  • Item Weight: 150 grams
  • BISAC Subject(s): Research

Ce travail vise à s'interroger sur le lien Entrepreneuriat - Stratégie en utilisant une lecture via la Très Petite Entreprise. La réflexion suppose que la TPE, de par sa taille, se situe à la frontière de ces deux disciplines et peut apporter des éléments réflexifs à chacune. Au niveau individuel, l'analyse de l'entrepreneur présente des intérèts majeurs en termes de compréhension de l'action: ses motivations, ses comportements, ses "transformations" peuvent apporter des pistes de réflexion pour comprendre et expliquer les stratégies des entreprises. Au niveau de la firme, la TPE se caractérise par une fragilité structurelle et des comportements stratégiques spécifiques, marqués par la proximité et l'intuitif. Au niveau inter-organisationnel, les firmes établissent des relations (de coopération, concurrence, coopétition), créatrices de performance et de synergies, pour les entreprises comme pour le territoire, et impactent les modes de gestion, mais aussi la performance et le développement des firmes. Ainsi la compréhension de ces liens nécessite la double prise en compte d'approches stratégiques et entrepreneuriales.

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