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Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge by G. Dale Meyer, Kurt A. Heppard

Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge

by G. Dale Meyer , Kurt A. Heppard
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Book cover type: Paperback
  • ISBN13: 9780761915805
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 168
  • Original Price: USD 126.0
  • Language: English
  • Edition: N/A
  • Item Weight: 236 grams
  • BISAC Subject(s): Entrepreneurship

The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.

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