• ISBN13: 9788187606499
• Binding: Paperback
• Subject: Business Management
• Publisher: Akansha Publishing
• Publisher Imprint: Akansha Publishing
• Publication Date: N/A
• Pages: N/A
• Original Price: INR 650.0
• Language: English
• Edition: N/A
• Item Weight: 500 grams
• BISAC Subject(s): General

Entrepreneurship can be likened to leadership in business andin developing societies like India, it plays a crucial role in the process ofsocial change. Entrepreneurship, being the fulcrum around which humancapital grows, has played a decisive role in shaping the future of many a society. A pertinent point made in the present study is the primacy to beaccorded to entrepreneurship development programmes as entrepreneurship, thoughingenious in nature, also requires some nurturing. It stresses the threecomponents of successful entrepreneurship, namely, location, target group andenterprise. Many an entrepreneur can correctly identify these components andwith the right mix will be able to achieve success in his endeavours.