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Entrepreneurship: Venture Initiation, Management and Development by George Vozikis

Entrepreneurship: Venture Initiation, Management and Development

by George Vozikis
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Book cover type: Hardcover
  • ISBN13: 9780765631138
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: M.E. Sharpe
  • Publication Date:
  • Pages: 472
  • Original Price: GBP 235.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1089 grams
  • BISAC Subject(s): Entrepreneurship and Development / Business Development

The authors present core concepts of entrepreneurship in an easy-to-follow, logical sequence. Starting with basic definitions and an overarching conceptual framework in Part I, the book then addresses topics pertaining to Venture Initiation (Part II), Venture Management (Part III), and Venture Development (Part IV). Each chapter contains a case study in which a real-life entrepreneur, who confronts the issues of growth and competition, is followed. Venture initiation and development are key components of this book.

Entrepreneurship has all the standard features that entrepreneurs-in-training need. The book's strength, however, lies in the clear, straightforward, and logical manner in which the various topics within this complex subject are presented. The book also includes learning objectives, outlines, terms, and review questions.

George S. Vozikis Chaminade University of Honolulu and Reighard Chair of Management (ret.) California State University, Fresno Timothy S. Mescon Columbus State University Howard D. Feldman University of Portland Eric W. Liguori California State University, Fresno

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