Entwicklung einer Franchisekonzeption im Lebensmitteleinzelhandel: Dargestellt am Partnerschaftsmodell der REWE-ZAG
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Inhaltsangabe: Zusammenfassung: Ziel dieser Arbeit ist es, den an der Kooperationsform "Franchising" interessierten Lesern einen ersten Überblick über die Entwicklung und den heutigen Stand des Franchising zu vermitteln. Darüber hinaus soll den Partnerschaftskaufleuten und Mitarbeitern der REWE, die mit und in diesem System arbeiten, das Konzept näher gebracht, Chancen und Risiken, Vor- und Nachteile erläutert, anfallende Fragen, kritische Aspekte und systemimmanente Konflikte diskutiert werden. Ich hoffe, da die vorgegebene Eingrenzung der Arbeit auf vierzig Seiten und der (berufsbegleitenden) Bearbeitungszeit auf zehn Wochen nicht zu Lasten der Lesefreundlichkeit und Verständlichkeit der Arbeit geht. Für den potentiellen Franchise-Nehmer befindet sich im Anhang eine Literaturliste Franchising sowie der "Ehrenkodex des deutschen Franchise-Verbandes" und eine Checkliste zur Bewertung eines Franchisegebers bzw. Franchise-Systems. An dieser Stelle möchte ich es nicht versäumen, mich bei Herrn Prof. Dr. Hans Knoblich für die Betreuung der Arbeit zu bedanken. Ein weiterer Dank gilt der Abteilung Öffentlichkeitsarbeit der REWE-Zentrale in Köln, insbesondere Herrn Szlak für die Überlassung von Zahlenmaterial und Literatur, Herrn Hornik von der Niederlassung Hungen für das Anfertigen von Graphiken und dem Verkaufsleiter der Region Kassel, Herrn Roland Kaiser, für das bereitwillige Beantworten von Fragen zur Entstehung des Partnerschaftsmodells der REWE-Hungen. Inhaltsverzeichnis: Inhaltsverzeichnis: VorwortI InhaltsverzeichnisIII AbkürzungsverzeichnisVI A.Einleitung1 B.Begriffliche und Systematische Grundlagen I.Definition und Abgrenzung des Franchising 1.Begriff und Definition des Franchising5 2.Systemmerkmale des Franchising a.)Die Kriterien des Franchising7 b.)Das Leistungspaket des Franchisegebers9 c.)Rechte und Pflichten des Franchisenehmers10 d.)Die Franchise-Gebühr11 e.)Der Franchise-Vertrag13 3.Abgrenzung zu anderen Vertriebskonzepten14 a.)V
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