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Entwicklung einer Gesamtunternehmensstrategie by Schmitt, Daniel

Entwicklung einer Gesamtunternehmensstrategie

by Daniel Schmitt
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Book cover type: Paperback
  • ISBN13: 9783656535027
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Production & Operations Management

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 2,3, Hochschule Ludwigshafen am Rhein, Veranstaltung: Strateg. Unternehmensplanung, Sprache: Deutsch, Abstract: In dieser Seminararbeit zum Thema "Entwicklung einer Gesamtunternehmensstrategie" soll anhand der Unternehmenszentrale mit ihrer Planungs- und Kontrollfunktion und den daraus abzuleitenden unternehmenstypischen Führungsrollen die Steuerung der Geschäftsentwicklung dargestellt werden. Durch die horizontale Integration zwischen gleichgeordneten Unternehmenseinheiten und/oder die vertikale Intervention zwischen über-/untergeordneten Unternehmensbereichen kann die Unternehmenszentrale Einfluss auf die Unternehmensentwicklung nehmen. Basierend auf der Planungs-, Steuerungs-, Einfluss- und Kontrollfunktion können die unterschiedlichen Führungsrollen der Unternehmenszentrale differenzierten Unternehmensstrategien zugeordnet werden. Durch die Entwicklung und Ausnutzung von Synergieeffekten werden die Planung und Umsetzung der inner- und zwischenbetrieblich spezifisch entwickelten Strategien optimiert. Diese Einleitung stellt einen Überblick über die Inhalte der Seminararbeit dar, auf welche in den folgenden Kapiteln noch detaillierter eingegangen wird.

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