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Entwicklung eines Analyseinstrumentariums für das Planspiel ComPAQ by Krüger, Martin

Entwicklung eines Analyseinstrumentariums für das Planspiel ComPAQ

by Martin Krüger
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Book cover type: Paperback
  • ISBN13: 9783656071365
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 190
  • Original Price: USD 34.9
  • Language: German
  • Edition: N/A
  • Item Weight: 254 grams
  • BISAC Subject(s): Management

Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Controlling, Note: 2,0, Georg-August-Universit�t G�ttingen (Institut f�r Betriebswirtschaftliche Produktions- und Investitionsforschung), Veranstaltung: Unternehmensrechnung & Unternehmensleitung, Sprache: Deutsch, Abstract: Analyseinstrumentarien sind Informationssysteme, die innerhalb von Unternehmen und branchen�bergreifend eingesetzt werden um Unternehmen im Zeitverlauf und/oder mit anderen Unternehmen in bestimmten Teilbereichen zu vergleichen. Es geht dabei vor allem darum, dass die Situation eines Unternehmens vor dem Hintergrund der Effizienz und Wirtschaftlichkeit richtig eingesch�tzt wird und Ergebnisse ermittelt sowie beurteilt werden k�nnen. Dabei stellt sich vor allem die Frage, welche Instrumente bzw. Kennzahlen implementiert werden sollen, damit Unternehmen kritisch analysiert werden k�nnen? Das Ziel besteht darin, durch Analysen vergangenheitsbezogener Unternehmensergebnisse, Chancen und Risiken innerbetrieblicher Entwicklungen fr�hzeitig zu erkennen, damit eventuelle Ver�nderungen eingeleitet werden k�nnen, um ein Unternehmen wettbewerbsf�higer und krisenfester zu machen. Es gilt, ein Instrumentarium zu schaffen, das zur Planung und Steuerung n�tzlich ist und dem Management Unterst�tzung bei der Entscheidungsfindung bietet. Wenn Kennzahlen der erste Schritt zur Implementierung eines solchen weitergehenden Informationssystems sind, wie gelangt man dann zu dem Punkt, dass ein Analyst mit zwei bis drei Mausklicks an relevante, aufbereitete, im Zeitverlauf abgebildete, grafisch dargestellte Daten aus einer Datenbank gelangt? Das Ziel dieser Arbeit und des dabei entstehenden Analyseinstrumentariums ist es, Sachverhalte zu verdeutlichen und sichtbar zu machen, die man sonst in den Betriebsdaten(banken) nicht unmittelbar erkennen kann. Im Anschluss an diese Einleitung wird im zweiten Kapitel zun�chst die Bedeutung der Kennzahlen innerhalb der betrieblichen Unternehmensanalyse er�rtert. Des Weiteren werde

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