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Entwicklung eines Geschäftsmodells für die digitale Plattform by Petersen, Larissa

Entwicklung eines Geschäftsmodells für die digitale Plattform

by Larissa Petersen
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Book cover type: Paperback
  • ISBN13: 9783346118738
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 32
  • Original Price: GBP 22.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 55 grams
  • BISAC Subject(s): Management

Wissenschaftlicher Aufsatz aus dem Jahr 2019 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1.0, Sprache: Deutsch, Abstract: Der Aufbau einer digitalen Plattform basiert auf Analyse und Überdenken der existierenden Strukturen und resultiert schlie lich in der Innovation des Geschäftsmodells. Bei der Erstellung einer datenzentrierten digitalen Plattform müssen zwei Grundrichtungen verfolgt werden: der Ausbau eines digitalen Ökosystems und die Aufstellung eines Geschäftsmodells (Geschäftsmodellinnovation). Diese Arbeit beschäftigt sich mit der Ausarbeitung eines Geschäftsmodells für eine datenzentrierte Plattform mit regionalem Fokus.

Larissa Petersen, geb. 1975, wohnhaft in Freiburg im Breisgau, Studium Germanistik (Magister), BWL mit Schwerpunkt Marketing (Bachelor) und MBA mit Schwerpunkt "Innovation und Entrepreneurship; Geschäftsmodellentwicklung". Business Developer, Coach, Business Trainer und Consultant in verschiedenen Bereichen der Unternehmens-, Organisations- und Persönlichkeitsentwicklung, Gründerin von ConsultingForce und Dozentin bei AKAD University Stuttgart für strategisches und internationales Marketing.

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