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Entwicklung von Controllinginstrumenten für internetbasierte Geschäftsprozesse by Güther, Christoph

Entwicklung von Controllinginstrumenten für internetbasierte Geschäftsprozesse

by Christoph Güther
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Book cover type: Paperback
  • ISBN13: 9783838641430
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 60
  • Original Price: USD 65.9
  • Language: German
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): Management

Inhaltsangabe: Einleitung: Gegenstand dieser Diplomarbeit ist das Internetgeschäft, also die digitale Geschäftsanbahnung und Abwicklung der Leistungserbringung über das Internet (WWW = World Wide Web). Im Vordergrund steht die Verbesserung, die Beschleunigung und die Effizienzsteigerung von Abläufen und Prozessen. Die Rede ist von „Electronic Business" (eBusiness). Um eBusiness-Aktivitäten mit allen seinen Vorteilen und Zielen zu betreiben, tätigen Unternehmen immense Investitionen, mit bisher unterschiedlichen und teilweise nur mä igem Erfolg. Die Erträge müssen gemessen werden und mit den Aufwendungen, sei es Investitionen in Technik oder Neugestaltung der Geschäftsprozesse und deren Implementierung, ins Verhältnis gesetzt werden. Es gilt eine Rentabilität zu bestimmen, die die Bestrebungen in diesem Marktsegment unter wirtschaftlichen Aspekten rechtfertigt. Der wirtschaftliche Erfolg einer Homepage bzw. der eBusiness-Aktivitäten lässt sich monetär daran ablesen, welcher Mehrumsatz generiert werden kann oder welche unternehmensinternen Geschäftsprozesse besser, schneller und damit kostengünstiger gehandelt werden können. In dieser Diplomarbeit wird keine empirische Studie erhoben. Ebenso wird kein expliziter Bezug auf ein Unternehmen aus der Praxis genommen, weil eine allgemeingültige Verwendbarkeit der Inhalte dieser Diplomarbeit angestrebt wird Anhand von theoretischen Ausführungen sollen strukturierte Konzepte, Ma nahmen und Instrumente aufgezeigt werden, mit welchen ein praxisorientierter Controller / betrieblicher Unternehmenspraktiker ein auf das eBusiness zugeschnittener Leitfaden zur Verfügung gestellt werden soll. Es geht dabei um die Entwicklung von Controllinginstrumenten für internetbasierte Geschäftsprozesse - dieses Untersuchungsobjekt wird im Verlauf dieser Arbeit mit Web Controlling bezeichnet. Der Untersuchungsbereich dieser Arbeit zeigt Konzepte, Ma nahmen und Instrumente auf, entscheidungsrelevante Informationen zu erlangen und zu verwende

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