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Ephemeral Media: Transitory Screen Culture from Television to YouTube by Paul Grainge

Ephemeral Media: Transitory Screen Culture from Television to YouTube

by Paul Grainge
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Book cover type: Paperback
  • ISBN13: 9781844574346
  • Binding: Paperback
  • Subject: N/A
  • Publisher: British Film Institute
  • Publisher Imprint: British Film Institute
  • Publication Date:
  • Pages: 236
  • Original Price: USD 47.95
  • Language: English
  • Edition: 2011
  • Item Weight: 476 grams
  • BISAC Subject(s): Television / History & Criticism, Film / History & Criticism, and Media Studies

From the Back Cover
From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique focus on these fleeting but increasingly ubiquitous texts. Through case studies in television and web entertainment, this original book looks at the production of media at the edges, within the junctions, and that surrounds the output of networks and studios. Analysing promos and idents, emergent forms of online TV and web drama, and the burgeoning world of worker- and user-generated content, this new collection examines screen forms that circulate 'between', 'beyond' and 'below' the TV programmes and films traditionally privileged within screen studies.

With essays by leading international scholars in television, film and new media studies, as well as interviews with key industry figures, Ephemeral Media explores the practices, strategies and textual forms helping producers (and viewers) negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in television and new media, Ephemeral Media provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.

Grainge, Paul: -

PAUL GRAINGE is Professor of Film and Television Studies at the University of Nottingham, UK. He is the author of Brand Hollywood: Selling Entertainment in a Global Media Age (2008), Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003) and co-author of Film Histories: An Introduction and Reader (2007).

PAUL GRAINGE is Lecturer in Film Studies at the University of Nottingham. His work on memory and contemporary American media has appeared in Cultural Studies, The Journal of American Studies, American Studies, The International Journal of Cultural Studies, and The Journal of American and Comparative Cultures. He is the editor of Memory and Popular Film (2003).

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