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Erfolgreich Auf Online-Marktplätzen: Eine Einführung Für Unternehmen: Strategien, Ziele Und Umsetzung by Anton Mackert

Erfolgreich Auf Online-Marktplätzen: Eine Einführung Für Unternehmen: Strategien, Ziele Und Umsetzung

by Anton Mackert
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Book cover type: Paperback
  • ISBN13: 9783658457136
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 41
  • Original Price: EUR 14.009
  • Language: German
  • Edition: 2024
  • Item Weight: 78 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

Dieses essential ist eine Einführung für Unternehmen, die über eine Präsenz auf Plattformen wie Amazon, eBay, OTTO.de, Kaufland und Zalando nachdenken oder diese optimieren möchten. Der Autor erläutert die grundlegenden Strategieüberlegungen, die hinter einer Aktivität auf Online-Marktplätzen stehen müssen, sowie die Bedeutung klar definierter Ziele. Zudem erklärt er die Relevanz von Servicestandards und die Anforderungen an Produktlistings, Lagerbestände, Logistik und Kundenservice, sowie die ersten Schritte, um die Produktsichtbarkeit auf Online-Marktplätzen zu erhöhen - und so neue Kunden zu gewinnen. Beispiele zeigen konkret auf, wie Unternehmen ihre Marktposition stärken, ihre Reichweite maximieren, die Kundenzufriedenheit erhöhen und somit langfristige Erfolge erzielen können.

Anton Mackert ist ein erfahrener Experte im Bereich Marktplatz-Management, Performance Partnership Management und Feed Management. In der Vergangenheit war er für führende Unternehmen der Mode- und Sportbranche tätig, wo er umfangreiche Erfahrungen in der Verwaltung und Integration sowohl großer als auch kleiner Marktplätze sammelte.

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