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Erfolgreicher Einstieg Ins Professionelle E-Mail-Marketing: Wirkungsvolle E-Mail-Kampagnen Selbst Erstellen by Martin Bucher, Katja Hänsler, Roman Schiffelholz

Erfolgreicher Einstieg Ins Professionelle E-Mail-Marketing: Wirkungsvolle E-Mail-Kampagnen Selbst Erstellen

by Martin Bucher , Katja Hänsler , Roman Schiffelholz
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Book cover type: Paperback
  • ISBN13: 9783658143763
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 145
  • Original Price: EUR 28.03
  • Language: German
  • Edition: 1. Aufl. 2016
  • Item Weight: 259 grams
  • BISAC Subject(s): E-Commerce / Online Trading

Dieses Buch liefert Ihnen wichtige Grundlagen und wertvolle Tipps zum E-Mail-Marketing, dem erfolgreichsten Online-Marketing-Instrument. Wie sehen professionelle E-Mail-Marketingkampagnen aus? Welche Mailingarten gibt es? Was sind die rechtlichen Rahmenbedingungen, die es zu beachten gilt? Und welche Kriterien machen eine gute E-Mail-Marketingsoftware aus? Damit haben Sie ein umfangreiches Nachschlagewerk zur Hand, das Ihnen die effektive Nutzung des verkaufsst�rksten Online-Kanals erleichtert. Das Wissen ist aus der jahrelangen Praxiserfahrung der Inxmail Academy und des Inxmail Service Teams entstanden, die sie im Rahmen unz�hliger Kundenprojekte gesammelt haben. Die Autoren erl�utern die wesentlichen Elemente, wie Sie E-Mail-Marketing f�r Ihr Unternehmen wirkungsvoll einsetzen. Sie erfahren, wie Sie Kundenbeziehungen gewinnbringend auf- und weiter ausbauen und den maximalen Wert der Kundenbeziehung aussch�pfen.

Martin Bucher ist CEO des E-Mail-Marketingspezialisten Inxmail, den er 1999 zusammen mit Peter Ziras in Freiburg gründete. Der Diplom Informatiker ist verantwortlich für die Produktentwicklung der E-Mail-Marketinglösung Inxmail Professional sowie für die grundlegende strategische Ausrichtung des Unternehmens. Als Mitglied des Kontrollorgans für den "Ehrenkodex E-Mail Marketing" des Deutschen Direktmarketing Verbands (DDV) wacht er über die Einhaltung der Grundsätze des fairen E-Mail-Marketings. Katja Hänsler, Teamleiter der Inxmail Academy, Michael Uhrich, Roman Schiffelholz und Michael Waßmer kennen durch ihr Expertenwissen und ihre Beratungstätigkeit die Fragen und Wünsche der E-Mail-Marketer.

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