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Erfolgsfaktor Eigenpositionierung: Karriere Neu Gedacht by Wolfram Schön

Erfolgsfaktor Eigenpositionierung: Karriere Neu Gedacht

by Wolfram Schön
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Book cover type: Paperback
  • ISBN13: 9783658028572
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 132
  • Original Price: EUR 23.36
  • Language: German
  • Edition: 2. Aufl. 2014
  • Item Weight: 195 grams
  • BISAC Subject(s): Management

Eine selbstbestimmte und zielgerichtete berufliche Karriere kommt nicht von ungefähr. Die persönliche Laufbahn ist vielmehr das Ergebnis eines dynamischen Prozesses, in dem sich jeder immer wieder bewusst mit der eigenen Entwicklung, Performance und Ambition beschäftigen muss. Die daraus resultierende Eigenpositionierung bildet die Grundlage einer authentischen, konsistenten und erfolgreichen Selbstvermarktung.

Dieses Buch unterstützt Sie wirksam bei der aktiven Gestaltung Ihrer Karriere. Der Autor Wolfram Schön zeigt Ihnen, wie Sie strukturiert Ihre eigenen Stärken sowie beruflichen Ziele ermitteln und sich durch persönliche Performance positiv bemerkbar machen. Der erfahrene Coach und Marketingexperte nutzt dabei die Grundsätze des Produktmarketings, die Ihnen effizient dabei helfen, zum Manager in eigener Sache zu werden.

Ein durchgängiges, ausführliches Fallbeispiel macht die Inhalte praktisch greifbar; zahlreiche Checklisten für die Eigenbild-Analyse und zur Erstellung Ihres persönlichen Marketingplans ermöglichen die direkte Umsetzung.

Dr. Wolfram Schön ist seit über 20 Jahren im Bereich Vertrieb und Marketing für nationale und internationale Healthcare-Unternehmen tätig, zuletzt als Head of Marketing in einer international agierenden europäischen Aktiengesellschaft. Darüber hinaus ist er als Referent, Businesscoach und Unternehmensberater (Unternehmen & Performance Wiesbaden) tätig.

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