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Erfolgsfaktoren von Crowdfunding-Kampagnen by Färber, Maurice

Erfolgsfaktoren von Crowdfunding-Kampagnen

by Maurice Färber
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Book cover type: Paperback
  • ISBN13: 9783346380111
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 30
  • Original Price: GBP 22.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 50 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Ziel dieser Seminararbeit ist es, einen tiefen Einblick in das Finanzierungsmodell des Crowdfundings zu geben, dabei die Erfolgsfaktoren herauszufiltern und mit entsprechen-den Quellen zu belegen. Es soll aufgezeigt werden, wie die sogenannte "Crowd" aktiviert wird und anhand eines Praxis-Transfers zum Erfolg einer Crowdfunding Kampagne führt. Die Arbeit lässt sich dabei in fünf Abschnitte gliedern. Nachstehend wird in Kapitel 2, das Crowdfunding Finanzierungsmodell definiert sowie die einzelnen Crowdfunding Akteure vorgestellt. Des Weiteren erfolgt eine Übersicht zu den unterschiedlichen Ausprägungsformen des Crowdfundings mit Erläuterungen zu den jeweiligen Abgrenzungen. Im Anschluss werden in Kapitel 3, verschiedene Erfolgsfaktoren bei Crowdfunding-Kampagnen vorgestellt, die in Kapitel 4 anhand eines konkreten Praxisbeispiels ihre Anwendung finden.

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