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Erfüllung messtheoretischer Anforderungen (Gütekriterien) und Interviewmethoden im Vergleich by Halaczinsky, Nina

Erfüllung messtheoretischer Anforderungen (Gütekriterien) und Interviewmethoden im Vergleich

by Nina Halaczinsky
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Book cover type: Paperback
  • ISBN13: 9783638651295
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 52
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Economics / General

Studienarbeit aus dem Jahr 2005 im Fachbereich VWL - Statistik und Methoden, Note: 2,0, Albert-Ludwigs-Universität Freiburg (für Betriebwirtschaftslehre IV), Veranstaltung: Marktforschung, Sprache: Deutsch, Abstract: Diese Seminararbeit gibt einen Überblick darüber, welche Qualitätskriterien in der quantitativen und qualitativen Forschung Berücksichtigung finden sollten und welche Anforderungen als Voraussetzung für eine angemessene Qualitätsprüfung gelten können. Zunächst wird der Versuch unternommen den grundlegend unterschiedlichen Charakter der beiden Forschungsansätze darzustellen. In den nachfolgenden Ausführungen soll deutlich werden inwieweit die Qualität von Befragungen in der quantitativen Forschung entscheidend vom Erhebungsinstrument abhängt. Im Mittelpunkt des dritten Abschnittes stehen demzufolge der standardisierte, schriftliche Fragebogen mit Überlegungen hinsichtlich Struktur, Frageformulierung und Fragebogengestaltung. Es folgt die Erläuterung und Diskussion der verschiedenen Interviewmethoden quantitativer und qualitativer Forschung. Wesentliche Aspekte wie Stichprobenbildung, Datenqualität und organisatorisch, finanzielle Abwägungen werden betrachtet, da diese - neben dem Erhebungsinstrument - entscheidende Voraussetzungen für die Erreichung des Objektivitätsideals und die Anwendbarkeit von Methoden zur Überprüfung von Reliabilität und Validität bilden. Im Anschluss an die Thematisierung von Erhebungsinstrument und Interviewmethoden erfolgt eine Darstellung der klassischen Gütekriterien Objektivität, Reliabilität und Validität in Verbindung mit den verschiedenen Aspekten und Methoden zur Überprüfung. Darüber hinaus wird im letzten Abschnitt der Diskurs darüber aufgezeigt, ob eine Übertragung der klassischen Kriterien in modifizierter Form auf die qualitative Forschung möglich ist oder ob neue Kriterien festgelegt werden sollten.

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