Erstellung einer HTML-basierten Informationsanwendung auf DVD als internes Marketing-Instrument: Unter Beachtung der Internationalisierung, des Corpor
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Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
Diplomarbeit aus dem Jahr 2007 im Fachbereich Informatik - Internet, neue Technologien, Note: 1,3, Hochschule Ludwigshafen am Rhein, Sprache: Deutsch, Abstract: Mit dem Ziel sein eigenes Ansehen respektive Image aktiv zu seinen Gunsten zu gestalten, kommt die Organisation auf professionellem Wege nicht ohne systematische Methoden des Marketings aus. Andererseits verlangen auch die besten Marketingma nahmen nach einer entsprechenden, oft technischen Umsetzung, die den Anforderungen gerecht werden muss. So kommen Marketing als eine betriebswirtschaftliche Komponente und die Informationstechnologie als realisierende Kraft zusammen. Für Wirtschaftsinformatiker, die nicht selten als Schnittstelle zwischen diesen beiden Disziplinen fungieren, ist es eine adäquate Aufgabe Marketingvorgaben in einem technischen Produkt zu verwirklichen. An dieser Stelle ist das Produkt eine HTML-basierte Informations-DVD zur Imagepflege. Ziel dieser konkreten, empirischen Arbeit ist die prototypische Erstellung eines modernen Informationsmediums, das unternehmensintern zur Imagepflege eingesetzt werden kann. Hierbei werden die kommunikationspolitischen Marketingaspekte untersucht und in einem interaktiven Informationsangebot nach den aktuellen "State-of- the-Art"-Methoden implementiert. Darüber hinaus werden anhand der praktischen Umsetzung bestimmte Eigenheiten, spezielle Charakteristika und Besonderheiten der eingesetzten Techniken aus dem Gebiet des Webdesigns aufgezeigt. Diese schriftliche Dokumentation ist nach Themenschwerpunkten strukturell gegliedert. Das einleitende Erste Kapitel beschreibt die globale Themeneinordnung, die formale Struktur und grob die Zielrichtung der Arbeit. Das Zweite Kapitel erläutert die Rahmenbedingungen, die konkrete Problem- sowie die Aufgabenstellung in einer übersichtlichen Ist-Zustand-Beschreibung. Kapitel Drei enthält die Grundlage für alle weiteren, nachfolgenden Ausführungen, indem es die fundamentale Basis aus theoretischen Untersuchungen zusammenf
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View full details• Author(s): Dan Brown • Publisher: Transworld Publishers Ltd • Publisher Imprint: Transworld Publishers Ltd • BISAC: Thrillers - EspionageDan Brown is the bestselling author of Digital Fortress, Deception Point, Angels and Demons, The Da Vinci C...
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Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!
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View full details• Author(s): Wonder House Books • Publisher: Wonder House Books • Publisher Imprint: Wonder House Books • BISAC: Comics & Graphic Novels - Fairy Tales, Folklore, Legends & MTimeless Wisdom, Talking Animals & Life Lessons for Young Min...
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View full details• Author(s): Vir Das • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: Entertainment & Performing ArtsComedian and actor Vir Das is beloved (by some, tolerated by others, blocked by a few...
View full details• Author(s): Eric Carle • Publisher: Penguin Books, Limited (UK) • Publisher Imprint: Penguin Books, Limited (UK) • BISAC: Animals - Butterflies, Moths & CaterpillarsEric Carle's The Very Hungry Caterpillar is a perennial favourite with child...
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