Escaping the Build Trap: How Effective Product Management Creates Real Value

Name: Escaping the Build Trap: How Effective Product Management Creates Real Value
Brand: O'Reilly Media
SKU: 9781491973790
Price: 2376.0 INR
Availability: InStock

by Melissa Perri

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ISBN13: 9781491973790
Binding: Paperback
Subject: N/A
Publisher: O'Reilly Media
Publisher Imprint: O'Reilly Media
Publication Date: December 25, 2018
Pages: 175
Original Price: USD 39.99
Language: English
Edition: N/A
Item Weight: 273 grams
BISAC Subject(s): Production & Operations Management, User Interfaces, and Internet / Web Design

About The Book

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

Why organizations ship features rather than cultivate the value those features represent
How to set up a product organization that scales
How product strategy connects a company's vision and economic outcomes back to the product activities
How to identify and pursue the right opportunities for producing value through an iterative product framework
How to build a culture focused on successful outcomes over outputs

About The Author

Perri, Melissa: - Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.

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