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Essentials of Managing Marketing by Noel Capon, Siddharth Shekhar Singh

Essentials of Managing Marketing

by Noel Capon, Siddharth Shekhar Singh
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Paperback: Paperback
  • ISBN13: 9788126567867
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 248
  • Original Price: INR 650.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

Essentials of Managing Marketing is about understanding how to develop market strategy, implement market offers, manage the marketing process. Essentials of Managing Marketing focuses on the manager, not just the marketer. For readers committed to a career in marketing, this book forms a solid foundation as you study marketing further/deeper. Essentials of Managing Marketing provides what every general manager and senior executive must know about marketing. This book emphasizes the role of marketing in creating value for customers — leading to the creation of value for other firm stakeholders, including employees and shareholders. ·Marketing and the Firm ·Fundamental Insights for Strategic Marketing ·Strategic Marketing ·Implementing the Market Strategy ·Special Marketing Topics

Noel Capon Is The R. C. Kopf Professor of International Marketing and past Chair of the Marketing Division, Graduate School of Business, Columbia University. Professor Capon joined the Columbia Business School faculty in 1979. Siddharth Shekhar Singh Is The Director of the Fellow Programme in Management and Associate Professor of Marketing at the Indian School of Business (ISB), Hyderabad and Mohali, India. In 2003, Professor Singh joined the faculty at the Jesse H. Jones Graduate School of Business, Rice University (Houston, U.S.). In 2011, he returned to India to join the ISB faculty.

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