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Essentials of Pricing Analytics: Tools and Implementation with Excel

by Erik Haugom , Per Kristian Alnes
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Current price ₹3,562.00
Original price ₹5,480.00
Original price ₹5,480.00
Original price ₹5,480.00
(-35%)
₹3,562.00
Current price ₹3,562.00

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Book cover type: Paperback
  • ISBN13: 9781032989778
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 41.99
  • Language: English
  • Edition: 2 ed
  • Item Weight: 486 grams
  • BISAC Subject(s): Strategic Planning

This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.

Erik Haugom is Professor of Business Administration at the University of Inland Norway.

Per Kristian Alnes is a senior researcher at the Eastern Norway Research Institute at the University of Inland Norway.

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