Essentials of Strategic Management

Name: Essentials of Strategic Management
Brand: Sage Publications
SKU: 9788132110378
Price: 761.0 INR
Availability: InStock

by Martyn R. Pitt , Dimitrios Koufopoulos

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ISBN13: 9788132110378
Binding: Paperback
Subject: Business Management
Publisher: Sage Publications
Publisher Imprint: Sage South Asia
Publication Date: August 12, 2023
Pages: 472
Original Price: INR 895.0
Language: English
Edition: SAE 2nd
Item Weight: 500 grams
BISAC Subject(s): Strategic Planning

About The Book

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.

Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.

With an emphasis on topical, distinctive and engaging features, this text offers:

Over 120 short, topical case studies drawn from every type of organization across more than 20 countries, written especially for this book and supplemented with questions and tasks.
Worksheets for strategy analysis that can be used to tackle real-world situations
Learning outcomes, key points and summaries to focus your reading on what matters
Chapter-by-chapter exercises for further study and discussion
Suggestions for further reading to deepen your understanding of the theories underpinning the chapters

About The Author

Martyn R Pitt is formerly Senior Lecturer in Strategic Management at Brunel Business School, Brunel University.

Dimitrios Koufopoulos is Senior Lecturer in Strategic Management at Brunel Business School, Brunel University.

Table of Contents

Preface
1. The Essence of Strategy and Strategic Management
2. Understanding the External Environment
3. Industry Sector Environments
4. Enterprise Stakeholders, Identity and Purpose
5. Enterprise Resources Distinctive Capabilities
6. Strategic Decision-Making
7. Enterprise-Level Strategy Frameworks
8. Scale, Non-Scale and Vertical Strategies
9. Innovation Strategies
10. Diversification Strategies in the Multi-Activity Enterprise
11. Acquisition, Merger and Alliance Strategies
12. Multinational and Global Strategies
13. Strategy Implementation and Change Management
References
Glossary

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