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Estensione del Marchio by Sivaneshwaran S

Estensione del Marchio

by Sivaneshwaran S
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Book cover type: Paperback
  • ISBN13: 9786208636302
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 64
  • Original Price: USD 45.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): Production & Operations Management

Questo libro esplora il ruolo di mediazione della brand extension nella relazione tra il marchio di un'azienda e la brand equity. Esamina il modo in cui la mentalità dei clienti - che sia favorevole, neutrale o contraria - influisce sul legame tra il mix di prodotti e l'immagine del marchio. Lo studio mette in evidenza le sfide affrontate dai principali marchi di elettronica nell'elaborazione di strategie di product mix o di brand extension e la loro influenza sulla crescita dell'azienda. Inoltre, discute i limiti della ricerca di marketing, tra cui il cambiamento del comportamento dei consumatori, i vincoli di tempo, i costi e l'accuratezza dei dati, sottolineando la necessità di un'efficace programmazione dei dati per aiutare il processo decisionale.

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