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Estratégia de marketing para o setor retalhista indiano by Atul Singh Chandel

Estratégia de marketing para o setor retalhista indiano

by Atul Singh Chandel
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Book cover type: Paperback
  • ISBN13: 9786208857004
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 31.23
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Production & Operations Management

O crescimento do setor retalhista indiano continuou a aumentar, especialmente nos setores alimentar e do vestu�rio, devido ao aumento da procura por parte da crescente popula��o indiana e ao aumento do rendimento da maioria das fam�lias nas �reas urbanas, em compara��o com outros pa�ses em desenvolvimento. Uma vez que a concorr�ncia � uma parte inevit�vel de uma economia em crescimento, as empresas s�o desafiadas a adotar estrat�gias de marketing que mantenham ou melhorem a sua vantagem competitiva sobre os outros rivais, a fim de alcan�ar a fidelidade dos clientes e a rentabilidade. Este estudo explora o setor de retalho de alimentos frescos na �ndia, a estrat�gia de marketing que aumenta o desempenho, o comportamento e as perce��es dos consumidores indianos. A discuss�o das estrat�gias de marketing abrange a coordena��o e o networking das empresas, incluindo os processos de fabrica��o e distribui��o, a concorr�ncia de pre�os, a psicologia do consumidor e as quest�es atuais que afetam o setor. Esta pesquisa conclui que, para obter vantagem competitiva, as empresas na �ndia devem se concentrar no valor para o consumidor. Para isso, � essencial promover e manter um bom relacionamento entre distribuidores e retalhistas e entre retalhistas e consumidores.

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