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Estratégias de Marketing Digital by Figueira, Rebeca

Estratégias de Marketing Digital

by Rebeca Figueira , Samara Batista
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Book cover type: Paperback
  • ISBN13: 9786206760849
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Novas Edicoes Academicas
  • Publisher Imprint: Novas Edicoes Academicas
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 37.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): Management

Ao longo dos anos, com o desenvolvimento e crescimento tecnológico, a internet passou a ser uma plataforma de comunicação imprescindível na vida das pessoas. Com o acesso facilitado da comunicação, houveram mudanças significativas nos hábitos e formas de consumo das pessoas. O avanço da tecnologia tem conseguido modificar a forma como as pessoas trabalham, se relacionam e compram, resultando em uma maior proximidade entre os consumidores e as organizações. Nesse contexto, as empresas começaram a utilizar a internet como uma forma de se comunicar com seus clientes, com o objetivo de promover seus produtos e serviços e alavancar as vendas. Desse modo, entende-se que este livro auxiliará os gestores e empreendedores na compreensão de quais fatores mais influenciam no consumo online.

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