Etapas de la PyME
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Resulta frecuente que el director de una pequeña o mediana empresa que desea actualizarse encuentre propuestas alejadas de su realidad. En efecto, los libros sobre negocios y los cursos de administración de empresas se perciben como respuestas a situaciones típicas de grandes compañías o aplicables a otras realidades. El empresario siente que su situación es particular, a veces aislada, y que no encaja en el prototipo de los modelos ideales. Sin embargo hay situaciones por las cuales todo empresario ha pasado. Una de las cualidades de este libro es la de identificar y describir los desafíos que se le presentan a la pequeña y mediana empresa y responder con conceptos y herramientas adecuados a su realidad. Con el crecimiento, y a medida que la pyme va ganando en trayectoria, la gestión se va complicando y el empresario puede perder dominio de la situación. Esto suele reflejarse en problemas de calidad, de demoras en las entregas o bien en dificultades financieras. En estos casos, comprender el modo en que las empresas recorren los distintos momentos de su trayectoria permite identificar en qué etapa del camino se encuentran, conocer qué desafíos les aguardan, identificar cuáles son las nuevas oportunidades y descubrir las habilidades que necesita poner en juego. Gracias a este conocimiento -acreditado por la vasta experiencia de José María Quirós-, cada etapa puede ser encarada con mayor desenvoltura a fin de alcanzar con éxito el estadio siguiente.
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Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!
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