Ethisches Marketing in Psychologie Und Psychotherapie
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Das Buch richtet sich an alle, die ihre psychologische oder psychotherapeutische Ausbildung mit Marketingwissen verkn�pfen wollen. Gezeigt wird, wie hohe ethische Anspr�che gut mit unternehmerischem Denken vereinbart werden k�nnen. Arbeitsbeziehung und Ziele der PatientInnen/KlientInnen haben dabei Vorrang, doch darf es kein Tabu sein, dass Psych-ExpertInnen auch "UnternehmerInnen" sind.
Praxisnah vermittelt das AutorInnenteam eine F�lle von n�tzlichen und dabei kosteng�nstigen Marketing-Ma nahmen: Ausgehend vom Bild der Psych-Berufe in der �ffentlichkeit und der Darstellung rechtlicher Rahmenbedingungen in Deutschland und �sterreich behandeln sie Themen wie Spezialisierung, Empfehlungskultur, zielgruppenorientierte PR, Texte, Internetpr�senz, Preisgestaltung und Psychohygiene bis hin zu praktischen Tools der Praxisorganisation.
Das Buch unterst�tzt nicht nur bei der erfolgreichen Praxisf�hrung, sondern liefert auch wertvolle Infos zur beruflichen Selbstpr�sentation am Arbeitsplatz.
Mag. Helga Kernstock-Redl, Klinische, Gesundheits- und Wirtschaftspsychologin, Systemische Psychotherapeutin und Coach mit Schwerpunkt Emotionskompetenz, Marketing-Referentin (i. A. bis 2012), Autorin zahlreicher Bücher und Artikel. Aktuell Konzentration auf Coaching, Vorträge und Seminare rund um das Thema Marketing: www.empfehlungskultur.at; www.ethisches-marketing.at.
Florian Schultheiss, PR- und Internet-Coach, langjährige Berufserfahrung in der sozialen Arbeit (EU-Projekt-Konzeption), Spezialist für barrierefreie Internet-Präsentation, Marktforschung und Online-Beratung. Hat sich auf die Internetpräsenz für psychosoziale Professionen und NGOs spezialisiert: www.webbegleitung.at.
Mag. Eva Stühlinger, (Web-)Texterin, Content-Verantwortliche von Internetpräsenzen, Autorin von Kabarettprogrammen und Songtexten, darstellende Künstlerin, Psychodrama-Rollenspielleiterin, ehem. Kommunikationstrainerin im Sozialbereich, Ghostwriting für berufliche und private Texte und Präsentationen, Text- und Präsentations-Coachings: www.kreativ-text.eu.
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