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Euromarketing and the Future by Erdener Kaynak

Euromarketing and the Future

by Erdener Kaynak , Lynn R. Kahle
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Book cover type: Hardcover
  • ISBN13: 9780789060150
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 212
  • Original Price: GBP 89.99
  • Language: English
  • Edition: N/A
  • Item Weight: 495 grams
  • BISAC Subject(s): Industries / Retailing

The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal ball--just an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for the years to come.

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