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Event Evaluation:: Theory and methods for event management and tourism

by Professor Donald (Professor Emeritus, University of Calgary, Canada) Getz
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Current price ₹4,964.00
Original price ₹5,069.00
Original price ₹5,069.00
Original price ₹5,069.00
(-2%)
₹4,964.00
Current price ₹4,964.00

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Book cover type: Paperback
  • ISBN13: 9781911396659
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Publication Date:
  • Pages: 188
  • Original Price: GBP 38.99
  • Language: English
  • Edition: N/A
  • Item Weight: 306 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a co

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