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Eventisierung: Drei Fallstudien Zum Marketingstrategischen Massenspaß by Ronald Hitzler

Eventisierung: Drei Fallstudien Zum Marketingstrategischen Massenspaß

by Ronald Hitzler
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Book cover type: Paperback
  • ISBN13: 9783531179322
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Publication Date:
  • Pages: 112
  • Original Price: USD 39.99
  • Language: German
  • Edition: 2011
  • Item Weight: 150 grams
  • BISAC Subject(s): Sociology / General

Zu konstatieren ist ein Trend zur Eventisierung des Lebens in der Gegenwartsgesellschaft schlechthin. Der Begriff "Eventisierung" bezeichnet zum einen die Verspa ung von immer mehr Bereichen unseres sozialen Lebens mit einer bestimmten Art kultureller Erlebnisangebote, zum anderen das Machen konkreter Events - sowohl durch Anreicherung kultureller Traditionsveranstaltungen mit zusätzlichen Verlustierungselementen als auch durch strategische Neuschöpfungen von Unterhaltungsformaten für möglichst viele Menschen. Illustriert wird dieser Befund anhand konkreter Studien zum Weltjugendtag (2005 in Köln), zur Kulturhauptstadt ("Metropole Ruhr" 2010) und zur Loveparade - bis hin zu deren düsterem Ende (Duisburg 2010). Die Zeitdiagnose mündet in die Frage, ob (auch) "Eventisierung" möglicherweise ein "Juggernaut" ist.

Univ.-Prof. Dr. Ronald Hitzler ist Inhaber des Lehrstuhls für Allgemeine Soziologie an der Technischen Universität Dortmund. Unter dem Rahmenthema "Modernisierung als Handlungsproblem" arbeitet er vor allem zu methodologisch-methodischen Grundlagenproblemen der interpretativen Sozialforschung, zum kulturellen Leben in der Gegenwartsgesellschaft und zu existenziellen Grenzsituationen.

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